What's the difference between a web pop-up and tab survey?
You can configure a web survey as a pop-up that appears on top of any page on your website or app, or you can add a feedback tab that is displayed at all times and, when the tab is clicked will show the survey
The survey itself can either be the standard 0-10 Net Promoter Score question or can be a simpler smiley-face satisfaction score. Both ask the visitor to give a rating and add a comment.
Why use surveys on your website?
This is a great way to ask visitors to your website about your product or service; for example, it's a good way to ask for feedback after checkout if a user is buying a product; or ask for feedback about a new feature on your site; or ask for feedback after a month of using your web-based service.
What do web surveys look like?
Once you have installed the tracking code on a page, the NPS survey is displayed on the web page when a visitor views the page (you control when and how often to display the survey). By default, the survey slides down from the top of the screen. Take a look at an example on our website web NPS survey.
A website visitor clicks on the score they want to register and this is recorded; a second panel is then displayed with a follow-up question asking why they gave this score. You can modify this follow-up question to vary depending on the score given.
1. The main survey appears on the page on your website. You control design, language and text.
2. Once the visitor has clicked on the score they want to give, a follow-up question then asks them why they gave this score.
How do I Get Started with Web-based NPS Surveys?
To identify your website, you'll need to add SightMill's tracking code snippet to your website. For WordPress site owners, we offer a plugin; for all other sites and platforms, we provide the instructions on how and where to copy and paste the tracking code. It's similar to adding the Google Analytics code and normally takes just a minute or two: if you edit your own website, you'll find it very easy. If you use a CMS such as WordPress, it's a breeze; if you have a custom website or application we provide instructions or you might prefer to ask your administrator to add the code.
After you've added the tracking code, everything is controlled from your dashboard in SightMill - where you can change the language, the colors and display settings.
You can also control how often the survey is displayed, which of type of user sees the survey and how it appears on screen.
And of course, the survey works with all current browsers and is desktop, tablet and mobile friendly!
The Results
Using Web-based NPS Surveys, you can start gathering customer feedback in minutes. Once you have installed the JavaScript tracking code snippet to your website or web application, you can use all of SightMill's tools and features to track and act on feedback in real-time.
Related Articles
What is a web survey?
SightMill provides all the features you need to add a customer feedback survey to any page of your website. You can configure the text, design and style of the survey. You can add a pop-up survey or add a feedback tab. The survey itself can either be ...Adding meta data to enhance your web surveys
Adding meta data to your web survey provides a powerful way to increase your view of feedback, allowing you to filter feedback by (for example) segment, product, user, price points or internal owner. The meta data is added by populating fields in the ...What are the best sampling settings to use when displaying a survey on a web page?
You can define how often and when a survey is displayed to a website visitor. There are a couple of settings that you can use with web surveys: The first lets you define how long to wait once a visitor lands on a page and before displaying a survey. ...Do web surveys display on all browsers?
We've tested our system with a wide range of browsers to make sure it works on all popular browsers and different devices. You'll find no problems with IE, Firefox, Chrome, and with PCs, Macs, iOS and Android phones/tablets. If you have a problem ...How is the survey added to my website?
There's no special coding, simply copy and paste a small script to your website (we provide the instructions and it'll work within almost any normal web page even if you're using a bespoke site and we also provide a WordPress plugin). You'll find the ...