What do Email surveys look like?

What do Email surveys look like?

We provide a range of templates for your email surveys so you can send a standard 0-10 Net Promoter Score question or you can send simpler smiley-face customer satisfaction icons.

Most often, email surveys use the standard NPS question ('Would you recommend this product to your colleagues') and allow the person reading the email to score 0-10.

SightMill comes with a range of pre-designed email templates. You can add your own logo, change the email colors and change the subject line.

Default email template:


You can change and customize any element of the survey including the question itself, replacing 0-10 with (for example) smileys or color-bars:


To improve response rates, the score is recorded as soon as the person clicks on their score within the email. They don't need to leave their email software to record their score. If you use the normal follow-up question ('Why did you give us this score'), then the respondant is automatically taken to a form with this question on the SightMill website.

SightMill's email surveys are quick to setup using pre-defined templates, provide great response rates and are easy for respondants to use from a mobile smartphone, desktop or any standard email software.

Use SightMill for full email survey support or you can embed a SightMill survey into third-party email marketing software (such as HubSpot); we provide the code and instructions with all plans.
    • Related Articles

    • Setting up SightMill to use SPF settings in DNS to reduce the chance your NPS email survey will be classed as spam

      Everyone hates spam email – at best it’s a nuisance to filter and a waste of time to delete and sort through; at worst, it contains links to suspect sites, malicious code and traps for the unwary. The good news is that all of the major email ...
    • Importing contacts: Using tags in your CSV email or SMS contact list import

      You can include tags within a CSV file of contact data to provide additional information about each contact. Tags provide a great way of viewing your results by the metrics that are most important to your business. For example, you could include tags ...
    • Email surveys working with Microsoft Safelinks and ATP

      The Safelinks protection system was introduced by Microsoft as an optional additional security feature of Outlook. It works by checking then replacing any links in emails received with a custom link to a Microsoft server that then has confirmed the ...
    • What are Email surveys?

      Email-based surveys let you send a Net Promoter Score (NPS) survey by email to a group of contacts. You can use SightMill to send the email surveys or you can embed the surveys into your third-party email system (for example, HubSpot, etc). Most ...
    • Why use Email surveys?

      Email surveys are a great way to ask customers for feedback about your product or service; for example, it's a good way to regularly ask for feedback from users of your online products; it's also a great way of asking for feedback after delivering a ...