What about ad-blocking software?
Some users install commercial ad-blocking software to try and remove online advertising and to stop pop-ups or new windows being displayed. Unfortunately, if a visitor to your website has installed ad-blocking software, it can prevent the SightMill web survey from being displayed on your website. Unfortunately, there is no way around this, since the ad-blocking software is installed on the browser of the user's desktop computer.
If you are targetting a business or B2B audience, we have found that this is rarely an issue since most companies do not install ad-blocking software on their work computers since they can interfere with other applications.
If you are targetting a consumer audience, there is a chance some visitors to your website will have installed this type of software.
If you find that the majority of your user-based is using ad-blocking software, you can still serve NPS surveys by:
- using a static NPS survey page rather than a pop-up; our Event NPS is a good way to implement this via a quick link or button.
- using email NPS surveys to contact your users and customers directly
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