The email templates can include data from your email contact list to allow you to personalise the email (eg: Dear Simon ...).

Make sure that your email contact list includes the fields you want to use, in this example a column for first name.

In the template, insert the field using the '[xxx]' code. To insert the text with the first name of the contact, enter 'Dear [firstname]'

The other shortcodes supported include [lastname], [score0] to [score10], [unsubscribe], [emailsurveylink]